
市场调研 (Market Research)
“市场调研”是一个复合词,由“市场”和“调研”组成。它通常用作名词,指的是对特定市场进行的系统性调查和分析,以了解消费者的需求、偏好和行为。
词语辨析
在不同的语境中,“市场调研”可以根据其具体应用分为不同的类型,例如:
定性市场调研(Qualitative Market Research):侧重于理解消费者的动机和态度。
定量市场调研(Quantitative Market Research):侧重于收集和分析数值数据,以便进行统计分析。
词汇扩充
相关词汇包括:
消费者行为(Consumer Behavior)
市场分析(Market Analysis)
竞品调研(Competitive Research)
近义词
市场调查(Market Survey)
消费者调研(Consumer Research)
反义词
市场忽视(Market Neglect)
市场盲点(Market Blind Spot)
使用方法
在商务、市场营销及相关领域,市场调研是关键的决策工具。企业通过市场调研了解市场动态,从而制定有效的营销策略。
例句
The company conducted a thorough market research to understand consumer preferences.
公司进行了全面的市场调研以了解消费者偏好。
Our market research shows that there is a growing demand for eco-friendly products.
我们的市场调研显示,对环保产品的需求正在增长。
Effective market research can significantly improve your marketing strategy.
有效的市场调研可以显著改善你的营销策略。
The results of the market research were presented to the board of directors.
市场调研的结果已呈交给董事会。
She specializes in qualitative market research to gauge customer sentiments.
她专注于定性市场调研以评估客户情感。
Using quantitative market research, we gathered data from over a thousand respondents.
通过定量市场调研,我们从超过一千名受访者那里收集了数据。
Our team is responsible for conducting market research for new product launches.
我们的团队负责对新产品发布进行市场调研。
Understanding consumer behavior is crucial for effective market research.
了解消费者行为对于有效的市场调研至关重要。
The market analysis revealed several opportunities for growth.
市场分析揭示了几个增长机会。
Before launching the new campaign, we need to complete our market research.
在推出新活动之前,我们需要完成我们的市场调研。
Our competitive research highlighted key trends in the industry.
我们的竞品调研突出了行业中的关键趋势。
The market survey indicated that price is a major factor for consumers.
市场调查表明价格是消费者的一大考虑因素。
The findings from our consumer research helped refine our product offering.
我们消费者调研的发现帮助完善了我们的产品供应。
Failing to conduct market research can lead to missed opportunities.
未能进行市场调研可能会导致错失机会。
Our market research team is working on a new study about online shopping trends.
我们的市场调研团队正在进行一项关于在线购物趋势的新研究。
Analyzing the market data from our research is essential for strategic planning.
分析我们调研的市场数据对于战略规划至关重要。
The market research process involves several key steps.
市场调研过程涉及几个关键步骤。
Conducting market research is a vital part of any business strategy.
进行市场调研是任何商业战略的重要组成部分。